From quality surveys to new touchpoints - a challenge for service design

Journal article (2009)

Authors

Fernando Secomandi Responsible Marketing and Consumer Behavior
H.J. Hultink Responsible Marketing and Consumer Behavior
H.M.J.J. Snelders Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2009

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior