Towards Flexible Ridesharing Experiences

Human-Centered Design of Segmented Shared Spaces

Conference paper (2019)

Authors

Aaron Ong University of California
Joaquin Troncoso University of California
Arnold Yeung University of California
E.Y. Kim University of California, Responsible Marketing and Consumer Behavior
Alice Agogino University of California
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2019

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

Abstract

The increasing usage of ride-sharing and autonomous vehicles has presented a need for personalized mobility experiences. This research defines these needs through an investigation from passengers who have used or will use these services. User-behaviors and user pain-points were categorized through in-depth interviews and observations. The most pressing categories were defined to be safety, privacy, and comfort. The variety of responses and user pain points defined a need for a flexible solution that employ a safe, private, and comfortable experience during a shared ride. We present a human-centered design solution that segments the shared space and provides a sense of security through personal physical space, privacy through asymmetrical viewing of neighboring passengers, and comfort through increasing the field of view of the passenger.

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