Strategic positioning of the Web in a multi-channel market approach

Steinfield, Ch; Dr. Bouwman, W.A.G.A.

Strategic positioning of the Web in a multi-channel market approach

Journal article (2002)

Authors

Ch Steinfield External organisation

W.A.G.A. Dr. Bouwman External organisation

Affiliation

Delft University of Technology

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Published Date

2002

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Affiliation

Delft University of Technology

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