Emphasizing customer advantage or competitor advantage: how different environments produce and require different new products

Conference paper (2006)

Authors

S.A. Rijsdijk Responsible Marketing and Consumer Behavior
F. Langerak External organisation
H.J. Hultink Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2006

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior