Exploring portfolio decision-making processes

Kester, L.; Griffin, A; Hultink, H.J.; Lauche, K.

Exploring portfolio decision-making processes

Journal article (2011)

Authors

L. Kester Responsible Marketing and Consumer Behavior

A Griffin External organisation

H.J. Hultink Responsible Marketing and Consumer Behavior

K. Lauche OLD Design Theory and Methodology

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior