Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance

Conference paper (2013)

Authors

K.E. Tabeau Product Innovatie Management
G. Gemser Responsible Marketing and Consumer Behavior
N Wijnberg External organisation
H.J. Hultink Responsible Marketing and Consumer Behavior
Department
Product Innovatie Management
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Published Date

2013

Language

English

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Department

Product Innovatie Management