The choice of consumer research methods in the fuzzy front end of new product development by B-to-C companies

Conference paper (2011)

Authors

M.E.H. Creusen Responsible Marketing and Consumer Behavior
Erik Jan Hultink Responsible Marketing and Consumer Behavior
K Eling External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

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