How product smartness dimensions and their interactions are perceived in terms of innovation attributes

Rijsdijk, S.A.; Hultink, H.J.

How product smartness dimensions and their interactions are perceived in terms of innovation attributes

Conference paper (2004)

Authors

S.A. Rijsdijk Responsible Marketing and Consumer Behavior

H.J. Hultink Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2004

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Research Group

Responsible Marketing and Consumer Behavior