Exploring new service opportunity as ABN AMRO to promoting customer’s Financial wellbeing

Master thesis (2022)

Authors

A. Liu Industrial Design Engineering

Contributors

PMA Desmet Human-Centered Design (mentor)
Haian Xue Form and Experience (graduation committee member)
Faculty
Industrial Design Engineering, Industrial Design Engineering
Copyright: © 2022 Aozhe Liu
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Published Date

04-05-2022

Language

English

Reuse Rights

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Faculty

Industrial Design Engineering

Abstract

Due to an ever-changing and complex world we are living in, more than half (55%) of the average earners and more than 1 in 3 top earners worry about their finances (Aegon, 2021). Moreover, finan-cial stress is increasingly being recognized across society for its impact on happiness and productivity. Banking customers want to have ability to make confident, well-informed money related deci-sions resulting in financial security for both the short-and long-term, which has traditionally been covered by existing finan-cial services. However, other key wellbeing factors such as mean-ing and prolonging positive emotions are yet to be explored...

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