Processes for making strategic new product portfolio decisions

Kester, L.; Hultink, H.J.; Griffin, A; Lauche, K.

Processes for making strategic new product portfolio decisions

Conference paper (2010)

Authors

L. Kester Responsible Marketing and Consumer Behavior

H.J. Hultink Responsible Marketing and Consumer Behavior

A Griffin External organisation

K. Lauche OLD Design Theory and Methodology

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2010

Language

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Research Group

Responsible Marketing and Consumer Behavior