Factors for winning format battles: A comparative case study

Journal article (2014)

Authors

G. van de Kaa Economics of Technology and Innovation - TPM
H.J. de Vries External organisation
Research Group
Economics of Technology and Innovation (TPM) (TU Delft)
Copyright: © 2014 G. van de Kaa, H.J. de Vries
DOI: https://doi.org/10.1016/j.techfore.2014.02.019
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Published Date

2014

Language

English

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Faculty

Technology, Policy and Management

Department

Values Technology and Innovation

Research Group

Economics of Technology and Innovation

Abstract

The outcome of battles between competing interface formats shapes technology fields and implies success or failure for the companies involved. Recently, this journal published a paper, which proposes a new framework of factors that impact the outcome of such battles. We apply this framework to three format battles: for wired connectivity in home applications, for wireless connectivity in home applications, and for multi-channel sound. The framework appears to be more complete than earlier frameworks, and therefore provides a better understanding of interface format battles. Firms can use this framework to make more accurate forecasts about the winner, if any, of a format battle, and can adjust their strategies by exploiting certain factors to enhance their chances of success.

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