The impact of the frequency of usage of IT artifacts on predevelopment performance in the NPD process

Reid, Mike; Hultink, Erik-Jan; Marion, T; Barczak, Gloria

The impact of the frequency of usage of IT artifacts on predevelopment performance in the NPD process

Journal article (2016)

Authors

Mike Reid Royal Melbourne Institute of Technology University

Erik-Jan Hultink Product Innovatie Management

T Marion Northeastern University

Gloria Barczak Northeastern University

Department

Product Innovatie Management

New product development IT artifacts Path analysis Resource-based theory

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Published Date

2016

Language

English

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Department

Product Innovatie Management

Abstract

Responses from 152 managers from a wide range of industries were used to test a conceptual model examining the influence of information technology (IT) and non-IT resources on IT capabilities and their subsequent effects on predevelopment stage outcomes. It was found that the resources of IT infrastructure, IT embeddedness, firm's outward focus, and competitive intensity have varied effects on the frequency of usage of general-purpose and collaborative IT artifacts. Firms with higher levels of usage of collaborative artifacts in their NPD process have improved predevelopment stage performance, including the number of generated concepts and prototypes, and more efficient new product development (NPD) team collaboration.