Choice of consumer research methods in the front end of a new product development

Creusen, M.E.H.; Hultink, H.J.; Eling, K

Choice of consumer research methods in the front end of a new product development

Journal article (2013)

Authors

M.E.H. Creusen Responsible Marketing and Consumer Behavior

H.J. Hultink Responsible Marketing and Consumer Behavior

K Eling External organisation

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2013

Language

English

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Research Group

Responsible Marketing and Consumer Behavior