Supplier involvement in new product development: The preferred supplier from the purchasing, engineering and supplier perspective

Conference paper (2011)

Authors

J.A. Kopecka Responsible Marketing and Consumer Behavior
S.C. Santema Responsible Marketing and Consumer Behavior , Air Transport & Operations - Aerospace Engineering
H.J. Hultink Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior