Inviting Sustainable Behavior Through the Power of Metaphors in Design

Abstract

Addressing sustainability challenges requires shifts in consumption patterns and lifestyles. Design for Sustainable Behavior (DfSB) aims to cultivate sustainable attitudes and behaviors through product-based interventions. However, there can be a disconnect between design strategy and its embodiment and sometimes conflicts between designers’ intent and users’ interpretation. This paper explores the role of metaphors in DfSB in terms of using metaphorical thinking during the design process and/or creating product metaphors in the final design. It begins by identifying barriers that prevent people from engaging in sustainable practices, such as human nature and ambiguity in design. It then examines the roles of metaphor in design and its key strengths in DfSB. Furthermore, the paper outlines three methods to generate metaphors in DfSB: (1) The source domain implies the target domain. (2) The source domain serves design goals and strategies. (3) Cross-domain mapping is based on embodied experience. In conclusion, the paper discusses potential issues surrounding its use in DfSB.