The Future Retail Experience

Engaging shoppers through experiential retail concepts

Master thesis (2020)

Authors

T.C.W. Luiten Industrial Design Engineering

Contributors

A.I. Keller Codesigning Social Change (mentor)
H.J. Hultink Responsible Marketing and Consumer Behavior (graduation committee member)
Sophia Altekamp (graduation committee member)
Faculty
Industrial Design Engineering, Industrial Design Engineering
Copyright: © 2020 Ties Luiten
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Published Date

31-03-2020

Language

English

Reuse Rights

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Faculty

Industrial Design Engineering

Abstract

The aim of this project was to propose several explorative experiential retail concepts which could strengthen and/or induce the value of the physical retail environment for millennials within developing omnichannel strategies. Additionally, such experiences desirably enhanced the bond between consumer, brand, and product through immersive narratives. These should be supported by rich interactions which blend the digital and physical realm.

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POSTER_Ties_Luiten.pdf
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THESIS_Ties_Luiten_edd.pdf
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