Managing diffusion barriers when launching new products

Talke, KSS; Hultink, H.J.

Managing diffusion barriers when launching new products

Journal article (2010)

Authors

KSS Talke Responsible Marketing and Consumer Behavior

H.J. Hultink Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

To reference this document use:

http://resolver.tudelft.nl/uuid:4d0fbaac-5f0e-4040-8dfd-7eb7e891d7c1

More Info

expand_more

Published Date

2010

Language

Undefined/Unknown

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Research Group

Responsible Marketing and Consumer Behavior