What is served for breakfast?

An empirical analysis of CRE strategies and organizational culture

Abstract (2017)

Authors

I. Nase Real Estate Management - Architecture and the Built Environment
M.H. Arkesteijn Real Estate Management - Architecture and the Built Environment
Research Group
Real Estate Management (Architecture and the Built Environment) (TU Delft)
Copyright: © 2017 I. Nase, M.H. Arkesteijn
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Published Date

2017

Language

English

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Faculty

Architecture and the Built Environment

Department

Management in the Built Environment

Research Group

Real Estate Management

Abstract

The quote Culture eats strategy for breakfast was made famous by Mark Field, president at Ford, in 2006 and has ever since been a guiding principle in management practice of corporations operating across the globe. General management profession has widely embraced culture as a key factor in strategy design. However, in corporate real estate (CRE) management it appears to be implicit within organizational differences at best or lacking proper consideration at worst. Analyzing the interrelationships between corporate real estate strategies and organizational culture is essential for delivering value to multinationals.