Modeling consumer touchpoints for service design

Secomandi, Fernando; Snelders, D; Hultink, H.J.; Badke-Schaub, P.G.

Modeling consumer touchpoints for service design

Conference paper (2008)

Authors

Fernando Secomandi Responsible Marketing and Consumer Behavior

D Snelders External organisation

H.J. Hultink Responsible Marketing and Consumer Behavior

P.G. Badke-Schaub OLD Design Theory and Methodology

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2008

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Research Group

Responsible Marketing and Consumer Behavior