Inclusive design withina large organisation

Abstract

Ensuring that inclusivity is practised in consumer product design requires a fine balance between the needs of the business and those of the users. This paper explores ten best-practice principles derived from auditing the practice of inclusive design within BT, supported by over a decade of research on the uptake of user-centred design in industry. The principles described herein are likely to benefit other organisations operating under similar pressures associated with cost reduction and time to market.