Building an integrated model of portfolio decision-making process: a multiple case study

Kester, L.; Griffin, A; Hultink, H.J.; Lauche, K.

Building an integrated model of portfolio decision-making process: a multiple case study

Conference paper (2009)

Authors

L. Kester Responsible Marketing and Consumer Behavior

A Griffin External organisation

H.J. Hultink Responsible Marketing and Consumer Behavior

K. Lauche OLD Design Theory and Methodology

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2009

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Research Group

Responsible Marketing and Consumer Behavior