A Productive Marketplace

Abstract

The marketplace has established itself, since the beginning of ancient trade, as an arena for economic, social and cultural exchange. Throughout history, markets have played an important role as the mediator in the trading of both globally and locally produced commodities. However, global logistics and consumption have highlighted the increased environmental pressure that consumer culture has placed on the world’s resources. As Rotterdam shifts its focus to improving entrepreneurship through innovation and creating more sustainable local economies, this research investigates the potentials of “pro-sumerism” in creating more self-sufficient communities within the Feijenpoort site. The research further aims to address and revitalize deprived neighbourhoods, characterized by low employment, income and education. By investigating the “Migration of Marketplace”, the article explores the potential for producers, innovators and entrepreneurs to coexist and thrive through the sharing economy. It proposes alternative programmes for “A Productive Marketplace”, that promotes local industries such as catering and crafts by using
innovation and technology as a catalyst. Moreover, it envisions the marketplace as a resource for Feijenpoort, offering entrepreneurial education and opportunities through collective and inclusive market spaces, encouraging local production and sustainable consumption.