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Consumers' Evaluation of Design Strategies for Product Care

Conference paper (2022)

Authors

L. Ackermann University of Salzburg, Responsible Marketing and Consumer Behavior

R. Mugge Design, Organisation and Strategy , Responsible Marketing and Consumer Behavior

J.P.L. Schoormans Responsible Marketing and Consumer Behavior

Research Group

Design for Sustainability () (TU Delft)

DOI: https://doi.org/10.31880/10344/10161

Maintenance Consumer behaviour Behavioural change Repair Product longevity

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Published Date

2022

Language

English

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Faculty

Industrial Design Engineering

Department

Sustainable Design Engineering

Research Group

Design for Sustainability

Abstract

Product care describes consumers' activities to prolong the lifetime of a product, such as repair, maintenance or careful handling. By keeping the product in a functional state, replacement can be postponed. Previous research has identified eight design strategies that can foster product care among consumers. To use these design strategies to their full potential, a deeper understanding of their
effectiveness is needed. The current study aimed to evaluate the design strategies with consumers. We conducted interviews with 15 consumers and discussed the effectiveness of our strategies for product care in the consumers’ daily life. Results indicate that the effectiveness of our strategies varies over products and product categories. A combination of strategies seems to be the most promising approach for fostering product care among consumers. Our research contributes to the scientific knowledge by
providing deeper insights into the conditions under which design strategies for product care are most effective.

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