Coolhaven Exhibition lab

The catalyst for clean meat in the netherlands

Master thesis (2021)

Authors

K.E. Plat Architecture and the Built Environment

Contributors

H. Smidihen History, Form & Aesthetics - Architecture and the Built Environment (mentor)
G. Koskamp Design of Constrution - Architecture and the Built Environment (graduation committee member)
D.C. Baciu History, Form & Aesthetics - Architecture and the Built Environment (coach)
Faculty
Architecture and the Built Environment, Architecture and the Built Environment
Copyright: © 2021 Kirsten Plat
More Info
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Published Date

17-09-2021

Language

English

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Faculty

Architecture and the Built Environment

Abstract

The research revealed a pressing need for change in today’s food production and consumption. The rising global population will demand so much food, that there is not enough land on earth to produce this. The research also showed a possible solution: clean meat. Lab grown meat is more efficient in every way, compared to traditional meat. The problem found is that people are hesitant to try clean meat. It is an unknown technique and very different from the usual consumed food. This is where C.E.L. will come in.

The process of clean meat production is suited for an urban environment. This means it can be brought to the people that need convincing. The research showed that making the process transparent creates knowledge amongst consumers and that will lead to willingness and loyalty for the product. The second way to persuade hesitant consumers is giving choices instead of forcing a choice on them. The concept combines these two aspects by creating a market hall integrated with a food lab: Coolhaven Exhibition Lab.