Guide to green

Developing a tool that provides insights into the use of message framing for pro-environmental consumer behaviour change

Master thesis (2018)

Authors

J.E. van Hattum Applied Sciences

Contributors

G. de Vries (mentor)
U. Pesch (graduation committee member)
S.M. Flipse (mentor)
M.C.A. van der Sanden (graduation committee member)
Faculty
Applied Sciences, Applied Sciences
Copyright: © 2018 Jessie van Hattum
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Published Date

05-07-2018

Language

English

Reuse Rights

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Faculty

Applied Sciences

Abstract

The goal of this thesis was to ‘develop a tool that offers insights in message framing for behaviour change to improve communication towards customers.’ By using an Design Based Research and Double Diamond approach constant iterations were made between theory and practice to develop a support tool that helps sustainable start-ups to design message frames that stimulate pro-environmental consumer behaviour change. Furture recommendations are to further develop the tool, test the effects, and stimulate more integrated research on the psychology of behaviour change, sustainable behaviour barriers, and framing designs.

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