Product bundling is a strategy conducted by marketing decision-makers to combine items or services for targeted sales in today's competitive business environment. Targeted sales can be in various forms, like increasing the likelihood of a purchase, promoting some products among a specific customer segment, or improving user experience. In this study, we propose an evolutionary product bundle generation strategy that is based on the NSGA-II algorithm. The proposed approach is designed as a multi-objective optimization procedure where the objectives are designed in terms of desired bundle feature distributions. The designed genetic algorithm is flexible and allows decision-makers to specify objectives such as price, season, item similarity and association with bundle size constraints. In the experiments, we show that the evolutionary approach enables us to generate Pareto solutions compared to the initial population.

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Frequency opponent modeling is one of the most widely used opponent modeling techniques in automated negotiation, due to its simplicity and its good performance. In fact, it outperforms even more complex mechanisms like Bayesian models. Nevertheless, the classical frequency model does not come without its own assumptions, some of which may not always hold in many realistic settings. This paper advances the state of the art in opponent modeling in automated negotiation by introducing a novel frequency opponent modeling mechanism, which soothes some of the assumptions introduced by classical frequency approaches. The experiments show that our proposed approach outperforms the classic frequency model in terms of evaluation of the outcome space, estimation of the Pareto frontier, and accuracy of both issue value evaluation estimation and issue weight estimation.@en