In our data-driven society, both public and private organisations are struggling with issues regarding privacy and personal data. On the one hand, consumers are required to hand over more and more personal data in return for (free) online services. On the other hand, regulations increasingly demand data minimisation and informed consent. Personal data management is often proposed as a human centric design philosophy that should ultimately allow consumers to gain back control over, and insight in, the processing of personal data. This signals a transition from provider centric to human centric e-societies. The goal of this panel is to explore which roles government, business and knowledge institutes can play in order to enable personal data management. What can and should these parties do? And what should consumers-the users of online services-do?.@en