The decisions involved in choosing technology components for systems are poorly understood. This is especially so where the choices pertain to system security and countering the threat of cybersecurity attack. Although common in some commercial products, secure hardware chips provide security functions such as authentication, secure execution and integrity validation on system start, and are increasingly deemed to have a role in devices across sectors, such as IoT devices, autonomous vehicle systems and critical infrastructure components. To understand the decisions and opinions regarding the adoption of secure hardware, we conducted 23 semi-structured interviews with senior decision-makers from companies spanning a range of sectors, sizes and supply-chain roles. Our results consider the business propositional drivers, barriers and economic factors that influence the adoption decisions. Understanding these would help those seeking to influence the adoption process, whether as a business decision, or as a trade or national strategy. @en