LA

Leif Azzopardi

3 records found

Driven to Distraction

Examining the Influence of Distractors on Search Behaviours, Performance and Experience

Advertisements, sponsored links, clickbait, in-house recommendations and similar elements pervasively shroud featured content. Such elements vie for people's attention, potentially distracting people from their task at hand. The effects of such "distractors"is likely to increase ...

Exploring the Query Halo Effect in Site Search

Leading People to Longer Queries

People tend to type short queries, however, the belief is that longer queries are more effective. Consequently, a number of attempts have been made to encourage and motivate people to enter longer queries. While most have failed, a recent attempt - conducted in a laboratory setup ...