8 records found
1
New product success through experiential augmentation
How design can improve firm performance
Predicting new service success: Comparing evaluations of managers, customers and designers
Designer involvement in the idea phase of NPD and innovativeness
Service innovativeness: composition and contribution to business performance
Organizing NPD projects: two types of flexibility
An agenda for research on the relationship between industrial design and performance
Who should be asked? A comparison of manager, customer and designer evaluations of service aesthetic
