PS
Peter Sarlin
2 records found
1
This paper focuses on multi-attribute design problems in which several quantitative and/or qualitative attributes aresimultaneously involved. Preference elicitation methods dealing with decision-makers’preferences are often employed tosolve such problems. The present paper propos
...
This paper proposes an approach denoted visual conjoint analysis (VCA). Conjoint analysis is commonly used in marketing to understand consumers’ decision criteria, particularly why consumers prefer and select certain products and their variations. Yet, little efforts have been ma
...