This article presents an innovative visual method for measuring material mass online by quantified conveyor belt deformation with deep learning, which offers a noncontact and safe alternative to traditional pressure- and radioactivity-based weighing techniques. The correlation between the belt deformation and the carried material mass is further investigated through finite element simulations. Then, a visual weighing method by belt deformation is proposed, comprising a calibration algorithm to construct a measurement model using a gated recurrent unit-based network, and an online measurement algorithm to calculate material mass with the trained network. Finally, a case study is presented to analyze the effect of different dimension configurations and networks. The results validate that the proposed method attains a notable accuracy and is suitable for high-velocity conveyor environments. The demonstrated benefits signify an advancement in visual perception of materials, enabling a new approach for intelligent operation and monitoring in material handling field.