ML

MAAM Leenders

5 records found

More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry

Managing cross-functional cooperation for new product development success

Success in Dutch music festival market: the role of format and scope

Cross-functional integration for NPD success: The moderating role of risk
Conference paper (2009) - G. Gemser (author), MAAM Leenders (author)

How much do we know before the new product is launched: The extreme case of motion pictures