When teaching sustainable design in industry or academia, we should teach design methods, activities, and mindsets that are most effective at driving real change in a industry. However, most studies of design practices are performed on students, not on professionals. How strongly do student perceptions of value predict those of industry teams designing real products? This study provided workshops on three sustainable design methods (The Natural Step, Whole System Mapping, and Biomimicry) for 172 professionals and 204 students, applying the methods to their actual products being developed. It surveyed both populations about which activities or mindsets within each design method provided sustainability value, innovation value, and overall value. Quantitatively, student results did not strongly predict professional opinions; professionals chose clearer favorites and valued more things. However, qualitatively, student results did predict the reasons why professionals would value the design activities and mindsets. Therefore, care should be taken to choose appropriate participants for the questions being asked in sustainable design research.

Do different sustainable design methods generate different sustainable design ideas? Do they also drive different product innovation ideas? This project empirically tested three design methods: The Natural Step, Whole System Mapping, and Biomimicry. Testing involved qualitatively categorizing 1,115 design ideas from 23 workshops for over 30 companies, including consultancies and manufacturers in consumer electronics, furniture, and apparel. The categorized ideas were then counted to determine if the different design methods caused different kinds of ideas. They did. For example, The Natural Step drove more ideas on green material choice, circular end of life, and social impacts, while Biomimicry drove more durability ideas and Whole System Mapping drove more cost reduction ideas, among other differences. Overall, The Natural Step generated the highest percentage of sustainability ideas, Biomimicry generated the most innovation ideas, and Whole System Mapping generated a balance of both. These preliminary results should help designers and engineers choose design methods suited to the types of design solutions they desire.