The 21st century is increasingly concerned with environmental and sociological problems caused by ineffcient use of resources. As more people migrates towards cities, a rapid increase in motorization rates and the number of private vehicles will further aggravate the already apparent urban challenges. Factors such as increased congestion, pollution and noise will result in a deteriorating life quality in cities for its inhabitants. Due to the fact that younger generations have an more progressive stance towards sharing services, proven by the success of companies such as Uber and AirBnB, sharing economies hold great disruptive potential in terms of urban transport. Cities are taking action against private ownership. European cities make room for pedestrians by blocking privately owned vehicles and by giving priority to shared mobility systems. These changes in urban city planning directly affect Audi. Audi does not yet offer a mobility solution that can offer door-to-door transit in this future city context. Therefor, it is relevant to consider mobility solutions that will offer a full brand experience covering all areas of the city. As cities grow bigger and stronger, more issues will be addressed directly at the city level. Planned growth in Europe has provided the time and resources for smart city planning. The systematic analysis of monitored data will lead to a more efficient world. The efficiency will translate into how Audi Millennials will use products and their services. They as consumers will demand a constant and seamless integration concerning mobility. Cities are blocking the use of privately owned vehicles in their centres. Even though cities are becoming more efficient and sprawled with a wide variety of efficient travel modes, Audi Millennials are forced to transfer from one transportation mode (and provider) to another in order to get to their destinations. This disconvenience leaves the door open to more premium travel experiences. Being able to provide a single travel mode and provider that will grant them access to all the city’s destinations will grant a premium experience through accessibility. The design makes use of two transport modes. One for travel on the city’s main roads and one for access to the city’s car-blocked areas. The first transport mode is a mobile HUB, which provides comfortable travel on the city’s main roads. The so called last-mile EV’s grant the user access to car-blocked areas of the city.