In recent years, there has been a resurgence of interest in the ‘disagreement’ or dissonance between travel attitudes and behaviours. This has shown that when people experience travel-related dissonance they are less satisfied with their travel experience. However, what remains unclear is whether people experiencing dissonance are more likely to change their travel attitude or their behaviour, so that they are more closely aligned. Moreover, it is unclear whether and how life events, such as having a child, interact with creating or reducing travel-related dissonance. Using data from a large and well-designed longitudinal study, this paper addresses these two gaps in the literature on travel-related cognitive dissonance through an exploratory study. The findings suggest that dissonant travellers are more likely to change their segment membership than consonant travellers. Furthermore, in line with the theory of cognitive dissonance, people may adjust either their attitudes or behaviours to achieve a state of consonance. This suggests that policymakers should not only focus on subtle nudges aimed at changing attitudes (and subsequently behaviours) in desirable directions but also on implementing policies aimed at directly influencing behaviours, assuming that attitudes will follow.@en

Travel is one of the most important facilitators of life and has been widely acknowledged as a prerequisite for economic and social activity. Research developing in recent decades has found that limitations to mobility and accessibility can reduce satisfaction with life. To date, research in this field assumes a linear and one-way relationship between the two—i.e. that ‘more mobility’ results in ‘more life satisfaction’. Yet diminishing marginal returns on happiness are found in many related fields such as economics, and there is always the possibility that happier people travel more than unhappy people. To the authors’ knowledge, this paper presents the first attempt to look for evidence of a non-linear relationship between mobility (measured as trip-making) and life satisfaction, and the first to test the direction of causality between the two factors. It uses a sample of some 1500 adults in the Netherlands Mobility Panel. Linear and segmented regression models were used to associate trip-making with satisfaction with life, when controlling for income, age, self-rated health and other demographics. Counter to expectations, five different model specifications suggest that the relationship between trip-making and satisfaction with life is linear. Furthermore, a structural equation model found that the relationship between mobility and satisfaction could run in either direction. This study questions many of the assumptions made about the relationship between transport and subjective well-being. Given the increasing prominence of this topic, much research is needed to further explore these complex relationships.

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