The Non-Fungible Cult is an exclusive data center designed for luxury fashion NFTs. It is located on a fortified island and serves as a secure space for digital fashion assets. Fashion brands use the data center as a space of mediation between virtual and physical realities, granting selected NFT holders access as a part of their loyalty plan. The underground facility is a nod to Marseille’s past limestone industry and aims to create a sense of mystery and exclusivity.

This contribution is part of Fashion House, a collective project on the spatial implications of a decentralized and more tightly regulated fashion industry across Europe that reimagines the function and design for a fashion house.