Socially assistive robots (SARs) are becoming more prevalent in everyday life, emphasizing the need to make them socially acceptable and aligned with users’ expectations. Robots’ appearance impacts users’ behaviors and attitudes toward them. Therefore, product designers choose visual qualities to give the robot a character and to imply its functionality and personality. In this work, we sought to investigate the effect of cultural differences on Israeli and German designers’ perceptions of SARs’ roles and appearance in four different contexts: a service robot for an assisted living/retirement residence facility, a medical assistant robot for a hospital environment, a COVID-19 officer robot, and a personal assistant robot for domestic use. The key insight is that although Israeli and German designers share similar perceptions of visual qualities for most of the robotics roles, we found differences in the perception of the COVID-19 officer robot’s role and, by that, its most suitable visual design. This work indicates that context and culture play a role in users’ perceptions and expectations; therefore, they should be taken into account when designing new SARs for diverse contexts.@en