Research
Disposable diapers require a large amount of new material and put a large pressure on Dutch waste disposal services. Washable diapers are a cheaper and supposedly more environmentally friendly alternative to disposables. Yet they are a niche product. This project aims to design a product service for Toddy to increase the acceptance and adoption of reusable diapers.

After doing desktop research, semi structured interviews were done with current users and employees of day-cares who either use washable diapers or had used them in the past to see how washable diapers where purchased, used and perceived.

After gathering existing information and a series of in-dept interviews two main reasons were isolated: Unfamiliarity and unreliability. It was decided to focus on unfamiliarity.

Several ideas were generated and evaluated. This process was structured by focussing on Rogers’ theory of diffusion and finding solution principles. These are used to eventually find concepts and select the most viable one to develop further in the design phase.


Result
The baby gift box (Doorgeef doos in Dutch), is a product service combination that introduces families to washable diapers by offering diapers in a pregnancy box together with other reusable baby products for a reduced price. This box gives access to information on how to use the diapers and can be passed on to a friend or family member in the future.

The idea behind the final design is to conceptualise the box as a blank slate that people can decorate and personalise themselves. This way the box visually shows its legacy, reminding people of the shared responsibility of taking care and passing on the box. The simple cardboard box also fits within toddy brand identity, the design can be implemented quickly and is relatively cost effective.

The aim of the baby gift box is to get people to eventually buy a full washable diaper set from Toddy. Therefore, the gift box is made to guide people through the acquisition process. The box focuses on familiarising people with washable diapers by creating awareness of the product during the orientation phase and creating practical experience during the try-out phase. This is also done by linking the gift box to existing products and services provided by Toddy. To show the underlying process that facilitates the baby gift box, a service blueprint was made.