Mobile applications have the potential to revolutionise agricultural advisories, providing farmers with real-time information and insights for improved decision-making. However, the adoption of such apps is influenced by various behavioural factors, necessitating a participatory approach of development with the stakeholders. This study proposes a framework that begins with a prototype app informed by a literature review and the identification of behavioral determinants of app adoption. Iterative participatory feedback, grounded in these determinants, is employed to refine the app. The framework is demonstrated through the case study of Makara, an app providing risk advisories for farm yield, income, and risk mitigating practices in Maharashtra, India. A user-focused Theory of Change (ToC) was used to design a survey to identify socio-economic and behavioral drivers of agricultural app adoption. Data collected from 1354 farmers across four districts of Maharashtra during April–May 2023 informed a linear regression model that identified significant explanatory factors. Building on these findings, multiple feedback sessions with farmers were conducted over a year to iteratively co-develop the app's features. Key behavioral determinants, including norms, trust, abilities, and attitudes towards adopting mobile-based agricultural advisories, significantly influenced adoption. The participatory design process addressed these factors, incorporating features such as multi-lingual support, intercropping and multi-cropping options, and multi-component budgeting to enhance trust and perceived ease in using the app. User-friendliness was further improved through redundant communication of risks, combining textual and audio-visual formats. This paper presents a mixed-methods approach to integrating behavioral drivers of agricultural (advisory app) technology adoption into a participatory co-design framework (of such an app), enabling considerations for inclusivity and scaling in the design process of the app itself.

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Smallholder farmers are critical to global food production and natural resource management. Due to increased competition for water resources and variability in rainfall due to climate change, chronic irrigation water scarcity is rising particularly in drought-prone regions. Improving the awareness of climatic risk to yields and incomes is critical to sustainable agricultural intensification. However, adopting a new technology represents a certain level of risk for the farmers, who invest time and economic resources in changing their practices. We have developed a mobile application, currently for cotton, that would allow farmers to actualize the risk of growing cotton. By implementing a sociohydrological dynamic model with a kernel principal component analysis structural error model, the software provides a risk forecast of the yield and profit the user can expect at the end of the season. The mobile app not only processes social and agricultural information provided by the user but also retrieves and continually updates climate datasets from the web, as well as market prices. The users can request the execution of the sociohydrological model to the servers from their own mobile devices. By following an agile methodology, the mobile app has been tested with ∼100 farmers in order to get feedback from real users; this brought the opportunity to redesign the functionality based on the correct understanding of information and, a fast and clear management of the tool and helping in the adoption of the technology. This was combined with existing knowledge around communicating risk by using multiple modes of communication - text, graphics, sound and video - all of which were implemented to reinforce the knowledge communicated and ensure sufficient redundancy. This turned out to be beneficial for farmers with low prior knowledge and higher acceptability of the mobile app by the users as evidenced through feedback rounds with them. This study exemplifies an approach to address the gap in communicating risks in agriculture using a user-friendly mobile application.

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Complex contextual and sociopsychological factors influence the adoption of agricultural technologies like irrigation. This study used the sociopsychological Risk-Attitude-Norms-Abilities-Self-Regulation (RANAS) framework to examine the factors impacting irrigation adoption in Maharashtra (India). Logistic regression modelling was conducted based on cross-sectional surveys in 2019 and 2022, with interim interventions promoting risk-awareness and irrigation technology training. Effects of the interventions on the psychological variables in 2022 were corrected using instrumental variable regression. While micro-irrigation adoption rose from 36.9% to 62.8%, overall irrigation counterproductively decreased from 81.6% to 70.4%. Results indicated that wealth and risk-aversion remained relevant, while self-perceived ability and attitude towards irrigation became non-significant to irrigation adoption. This study highlights the unintended consequences of interventions and the necessity to also transform attitudes, and promote psychological ownership and trust to sustain irrigation technology adoption behaviour. These results could support stakeholders (e.g., policy makers, water authorities) in designing and implementing more sustainable interventions.@en