This master’s thesis focuses on developing a game that utilizes ChatGPT and the Sciffle Box to guide players in discussing their understanding of corporate values and connecting more deeply with corporate values based on their own human values. Values are abstract and challenging to comprehend. In corporate value training, personal values are often disregarded, resulting in a reduced impact. This project aims to unpack these abstract human values, rendering them more accessible for understanding and communication. By integrating ChatGPT and the Sciffle Box, value communication can become more playful and immersive. Through the connection to their own values, the design has the potential to create a greater impact on employees, fostering a deeper connection with their corporate values.

The study employs a five-stage methodology to investigate the symbiotic potential of the Sciffle Box, human values, and value communication through gaming. This journey involves a literature review focused on understanding values and corporate values, along with research on the Sciffle Box and its contextual use. Three co-design sessions are conducted with master students at Delft University of Technology, identifying various contexts using a value based Sciffle Box game. Insights are synthesized into an opportunity map, followed by iterative design of five prototypes, culminating in the deployment of the most effective design. The final prototype is built with Unity on the Sciffle Box, evaluated by seven staff of Ijsfontein. The final design mapped out five different working dilemmas that are merged in five narratives presented by non-game players played by ChatGPT. Each dilemma has a behaviour goal which matches the corporate values. Players are divided into four teams; each team will have five different human values cards that can only be used once. By applying those values cards, players need to discuss with their team on what is their understanding of corporate values. In the end, each team will present their solution and vote for the best value that can solve the dilemma and match with corporate values. Non-game players will provide feedback based on the value that got the most votes.

The integration of the Sciffle Box and ChatGPT elevates user engagement and comprehension of values. The application of different value theory, demonstrated in the selection and categorization of values, ensures a comprehensive spectrum is represented, fostering nuanced, meaningful discussions among participants. The utilization of ChatGPT showcases AI’s potential in enhancing value-focused game play, generating contextually relevant feedback, and enabling valuable, interactive dialogues. Moreover, the project bridges the gap between personal and corporate values found in conventional corporate training, prompting users to align their individual values with corporate ones, a catalyst for behavioural changes that harmonize personal aspirations with organizational objectives. While limitations do exist, such as the finite range of value cards and the reliance on ChatGPT’s feedback accuracy, the project’s key findings underscore substantial potential for the Sciffle Box as a tool for effective value communication and awareness in a corporate context. Further research can be done to explore how to use AI technology in various ways (text/ audio/video) in corporate training serious games, how to stabilize its performance, and support meaningful conversations. Simultaneously, additional research can discover more value structures that can support value communication in context.