In the renewed race for the Moon, there will be a high demand for transportation services to and from the lunar surface. The next generation of landers needs to have many capabilities, such as supporting longer exploration and global access, sustainability and versatility. ARCH-E, developed together with Airbus Defence and Space UK, fills this need as a reusable, crew/cargo-capable lander architecture. The lander's requirements and market are analysed, mission trajectory and landing are designed, followed by detailed subsystem design. The operations, risks, costs and sustainability considerations are assessed and highlighted. Finally, the design overview of a feasible lunar landing system is presented. Further design activities are recommended and a project timeline is laid out.