Fresh Forward is the contribution for the collective project on the food industry in the Netherland and beyond, reflating on the notion of automation and its spatial implication.

This contribution proposed a design for a new kind of restaurant that utilizes contemporary technology to achieve a fully automated process, from production space to sales floor; while, at the same time,– adopting modernist cooking techniques to provide a new dining experience to the customer.

Located in a hectare of land in the Hundewiese of Frankfurt. This contribution reconstructs the conventional restaurant layout, provides an aesthetic experience—from the uniformity and repetition provided by the automated machine to the contrasting organic beauty of nature—to the customer.

Inside its production facility, Fresh Forward collaborates with chefs and culinary artists to innovate on new recipes - through the adaptation of the modernist cooking techniques - to serve freshly made, sustainable, and tasty meals that highlight the uniqueness of each raw ingredient’s flavors.

Moreover, automat can extend the reach of its service by distributing pre-cook ingredients and seasonings to supermarkets or automat points throughout the Blue Banana network.