A vision on mobility for Greenchoice in the year 2030

Abstract

The goal of this project is to develop the vision on mobility for Greenchoice in the year 2030. To achieve this goal, the double diamond model is used, filled with the Vision in product design method.
The project is hosted at the energy supplier Greenchoice, which is currently in a strategic shift from energy supplier to a platform for climate positivity, where they want to offer the next step in sustainability to every customer.
Past years, Greenchoice has aquired seperate mobility services, to offer charging services, charging stations and business charging. These services are completely seperated and do not work together to create a unique value proposition in the mobility market. By developing the vision on mobility, an integrated proposition should be developed.
Interviews with EV drivers and desk research were executed, to create context factors, which in turn were used in a workshop to develop a future context. From this future context, an attitude grid was created to decide on a position for Greenchoice in the future context. A design direction is created, to serve this position: In 2030, we envision providing our customers with their own sustainable energy always and everywhere in an intuitive way, by being able to use their sustainable energy outside of their homes with their Electric Vehicles.
To come from the future vision statement to a concept, an analogy was brainstormed. The chosen analogy was based on the concept of a creditcard. The characteristics from the interaction with a creditcard were derived, to guide the conceptualization phase. With the characteristics of a creditcard, the project team came up with two concepts:
Happy charging & Community charging.
Through multiple iterations and with the help of user feedback through narrative storytelling and app screen prototyping, both concepts iterated into the final concept.
Happy charging lets users save up their solar energy which they don’t use at home, to charge their car with on the road. The app will function as a digital battery notifying EV drivers when and where they can charge with their own solar energy.
Community charging lets homeowners register their home charging and make their charger available to the Greenchoice EV driver community. The EV drivers are able to charge at somebodies home charger between selected times, so the homeowner has a way to optimize the use of their solar generation through the home charger and the Greenchoice EV driver benefits from a more extensive charging network.
Eventually both concepts are joined into one concept, Chargeshare, so customers are connected to eachother, to charge their own sustainable energy at home and on the road in a seamless way. The concept is delivered with a description and roadmap for development.