Automotive customization

Customization Strategies of the Automotive Interior – Value Creation by involving the customer in the product development process

Doctoral thesis (2018)

Authors

A.S. Wagner Human Factors
Research Group
Human Factors
Copyright: © 2018 A.S. Wagner
DOI: https://doi.org/10.4233/uuid:f6846c68-6601-4540-b751-2ae33e7ac09c
More Info
expand_more

Published Date

2018

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Research Group

Human Factors

Abstract

Changing mobility demands like the increase of car sharing especially in cities and among the Generation Y accompanied by blurring boundaries of product capabilities pose new challenges for the automotive industry. Automotive customization can be a possibility to even consider opposing needs, in either aesthetic or functional customization and thus create wellbeing. Adaptive customization enables cars to adapt to user preferences continuously. Hence, value can be created beyond product-evoked wellbeing such as an increase of feeling of safety due to a reduction of secondary, or tertiary tasks.

Files

Alexa_Sibylla_WAGNER.pdf
(pdf | 7.23 Mb)
Unknown license