The importance of being 'Well-placed': The influence of context on perceived typicality and aesthetic appraisal of product appearance

Conference paper (2011)

Authors

J. Blijlevens Form and Experience, Responsible Marketing and Consumer Behavior
G. Gemser Responsible Marketing and Consumer Behavior
R. Mugge Responsible Marketing and Consumer Behavior
Research Group
Form and Experience
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Published Date

2011

Language

English

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Research Group

Form and Experience