Are modern products curved or angular? The effect of the prototype shape on the received product meaning

Conference paper (2009)

Authors

J. Blijlevens Responsible Marketing and Consumer Behavior

R. Mugge Responsible Marketing and Consumer Behavior

J.P.L. Schoormans Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

To reference this document use:

http://resolver.tudelft.nl/uuid:e27e3594-9a95-4cd5-93fd-f08dacff8dab

More Info

expand_more

Published Date

2009

Language

Undefined/Unknown

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Research Group

Responsible Marketing and Consumer Behavior