Are modern products curved or angular? The effect of the prototype shape on the received product meaning

Blijlevens, Janneke; Mugge, Ruth; Schoormans, JPL

Are modern products curved or angular? The effect of the prototype shape on the received product meaning

Conference paper (2009)

Authors

Janneke Blijlevens Responsible Marketing and Consumer Behavior

Ruth Mugge Responsible Marketing and Consumer Behavior

JPL Schoormans Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

To reference this document use:

http://resolver.tudelft.nl/uuid:e27e3594-9a95-4cd5-93fd-f08dacff8dab

More Info

expand_more

Published Date

2009

Language

Undefined/Unknown

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Research Group

Responsible Marketing and Consumer Behavior

No files available

Metadata only record. There are no files for this conference paper.