Positioning Business Services

Book chapter (2024)

Authors

A.G. Plugge Responsible Marketing and Consumer Behavior
S. Nikou Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2024

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

Abstract

This chapter addresses the positioning of business services from three different perspectives. First, we describe the increasing demand and rise of business services and corresponding delivery modes. Second, we address the growth and position of global business services and their multi-nature. Next, we address GBS implementation challenges specifically. Fourth, we describe the importance of digitalisation as a means to overcome global business services implementation challenges. Finally, we summarise this chapter by addressing the key findings on business services.

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978-3-031-51528-6_2_1_.pdf
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- Embargo expired in 27-08-2024
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