The Plastic Bakery

A Case of Material Driven Design

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Abstract

A growing number of scholars argue that understanding how people experience materials in products, i.e. Materials Experience, is essential in
designing meaningful material applications. Material Driven Design (MDD) has been developed as the method to understand these experiential traits
of materials and embed them in the design process. However, the MDD method is yet to find its way as a mainstream design practice across
diverse projects. This paper presents one of these projects, in which a designer followed the MDD method to design (1) a service system for
collection and recycling of plastic wastes, and (2) a product that brings forward the unique qualities of recycled plastics and make people cherish
re-cycled plastics as personal Do-It-Yourself souvenirs.

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