Examining the Efficacy of Persuasive eHealth Applications in Facilitating Smoking Cessation
An Analysis of Competency Based Activities
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Abstract
To assist smokers in potentially quitting their habit, this paper investigates digital eHealth applications. Based on a dataset provided by research into an eHealth application, it aims to determine if persuasive activities can convince users of the usefulness of competencies determined to assist in quitting smoking. A thematic analysis was used on the participant's qualitative responses to the activities. Using this and the quantitative data derived, insights into the efficacy of persuasion were determined.
It was determined that engagement with the optional qualitative aspect of the data produced similar utility perspectives on the competencies to those who did not comment. It was noted that the general perspective of the competencies rose after completing the activity, however not to a significant degree. Additionally, no notable correlations between age, gender or educational level and increased perception of the competency arose. Several interesting remarks from participants were analysed to offer considerations for any future research in this field.